Under a banner graphic reading, 'War Against Saddam', Owen continued:

"As John said, he'll have more on the War Against Saddam on tonight's News at Ten."

Within hours of the U.S. announcement of a "material breach", even as U.K. Foreign Secretary Jack Straw insists (deceptively) this does not mean an automatic trigger for war, ITN has decided in its infinite wisdom, and servility, that this is now a "War Against Saddam".

Finally, Robert Moore in Washington declared:

"The bottom line here at the White House, certainly, president Bush believes that Saddam Hussein has missed his final opportunity to save his regime."

Thus, with perfect symmetry, ITN's report ended as it had begun - with a "message from America", from the powerful - the only message that counts in a media world utterly lost in ignorance, casual brutality and servility.