The topics covered include population, wealth, nutrition, health, education, consumption, energy, emissions, efficiency, ecosystems, agriculture, freshwater, urbanization, mobility, communications, labor, democracy, accountability, and privatization. The global trend for each topic is presented in a concise, lively format that can be easily adapted for business use.

Among the trends highlighted in Tomorrow's Markets are:

The money spent on household consumption worldwide increased 68% between 1980 and 1998. In many developing countries, food purchases account for as much as 70% of family income.

World energy production rose 42% between 1980 and 2000 and will grow 150-230% by 2050. Renewable resources like solar and wind account for only 11.5% of current consumption.

Over the past century, world water withdrawals increased almost as fast as population growth. Currently, 70% of freshwater withdrawals is for agriculture.
The current addition of 60 million urban citizens a year is the equivalent of adding another Paris, Beijing, or Cairo every other month.

Today, over 400 million people use the Internet, compared with less than 20 million 5 years ago. By 2005, there will be about a billion users. However, more than half the world's peoples have never used a telephone.