At the same time, while many of our colleagues are under fire, the creation of global networks is leading to more media concentration, new attacks on workers' rights and the growth of dangerous complacency over the mixing of political and media interests.

The arrogant face of media globalisation is found in Italy where the Prime Minister Silvio Berlusconi, who owns a majority of the country's media market, is now able to influence the future of the public broadcasting system - the only independent force able to counter his media empire.

In every region of the world media concentration process and attacks on journalists' jobs and their rights takes place. Too often politicians are indifferent to the dangers or lack the courage to confront the threats posed by concentration and the power of media owners.

This year the IFJ is calling for journalists' unions and associations to use World Press Freedom to highlight these twin threats to the future of journalism - from owners within the industry who have lost sight of the values of journalism and from those groups and forces outside journalism who are threatening the lives and safety of our colleagues.